H & M revealed today that their next collaboration of top-of-the-range model will be with the Erdem designer of London Fashion Week.
The news burst via the page YouTube de High Street Stalwart, with a short video directed by the legendary scenario writer Baz Luhrmann.
Speaking about the news, Erdem declared: “I am so glad to collaborate with H & M and to explore my work on a very new scale, including a collection of men's wears whom I never made before”.
“It is also such a shiver to work with Baz Luhrmann, one of the most important storytellers of our time”.
The short-measuring - which presents models crossing a garden of summer with the back to the camera - is the launching of the entry of Luhrmann in the collaboration, of which he will tell the story.
“For me, the fashion is always more than clothing, it is a form of expression - an autonomous form of art”, Luhrmann declared.
“I am charmed to collaborate with Erdem and H & M to reveal the history of this unique collection”.
A preferred designer of the Duchess of Cambridge, Erdem designed dresses for a certain number of high-level celebrities.
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